Beauty Blogging was never something I intended to do
When I first began blogging, I honestly had no idea what I was doing. I didn’t know how to set up WordPress. No one I knew was blogging. There were a lot of obstacles that I had to overcome. Once I had began blogging for a little while, I finally found what I wanted to mostly talk about. Beauty blogging really made the most sense to me. Makeup was something that I had a huge passion for, and something I had been really involved in for a while. When the whole “Beauty Guru” trend emerged on Youtube, I was right there, subscribed to them all! So, after almost three years of off and on beauty blogging, here are a few little things that I have learned.
Beauty blogging is trend focused
I guess before I began doing tons of research on products, and testing so many I never noticed this. Just like in the fashion world, the beauty industry works in trends as well. Once the Becca x Jaclyn Hill Champagne Pop landed on the internet, highlighters were all over the place. Brows were becoming thicker, lips were plumping up, and contouring became a way of life. I visit the “Just Arrived” at Sephora quite often, and it seems like if one brand is doing something, you can bet that a ton of brands will be rolling out similar products. As soon as Korean Beauty brought cushion foundations into the spotlight, all of the major luxury brands started pumping them out. There are certain brands that I choose not to use, and I’ll usually just wait for brands that I love to come out with similar products.
OMG, beauty blogging can actually be pricey!
It is pretty rare that I do any sort of sponsored post on my blog, or even on social media. About 98% of what I review is something that I purchased with my own money. I know that there are tons of beauty bloggers who receive free products, but your girl is not one of them! Staying on top of the newest items is really fun, especially to a beauty hoarder like myself. What isn’t fun is the toll it can take on my bank account at times. If you are considering beauty blogging, be sure to only purchase what you are actually going to use. Long gone are the days of massive makeup collections! Not only are they a waste of money, but there are very few people who need that many beauty products. All of that being said, makeup and beauty products don’t have to be expensive. Personally, I love higher-end beauty products, but many affordable items are sometimes just as great, or better.
Beauty products make amazing flatlay props!
If you’re any sort of blogger, you know how important the flatlay is! I’ve even done an entire post about how to take amazing flatlay photographs if you are interested in that. I won’t get too into the science behind laying your props out, but I will say to use your makeup! The items are usually in beautiful packaging, and can really add to your photos. They are great to fill in spaces, and even to add some color in them as well. Since I am primarily into beauty blogging, this has been such a great help to my blogging game. It is important to note that you don’t need to go out and buy expensive beauty products to get great photos. Many companies understand that their items need to look great in images, and are putting focus on creating packaging that looks amazing. Thank Goodness!
You don’t have to be amazing at makeup to start beauty blogging.
I’m approaching thirty years old, and I still cannot do a winged eyeliner application. If you are thinking about starting a beauty blog, don’t worry about being a professional makeup artist, or anything of the sort. What is going to make your readers loyal to you is a real point-of-view! I’m just an average girl. When I’m going to get a foundation for my daily Target runs, or my hours spent watching Youtube videos, I want to know how it wore on a real person. While I love makeup professionals, your girl is not going to be walking a red carpet anytime. I’m not amazing at makeup, but I have a serious love for everything beauty related, and that is what keeps me going.
It’s such an easy niche to feed your insecurities
Inferiority is one of the strongest obstacles in any form of blogging. No matter how amazing your content is, you are your own worst critic. For me, beauty blogging has made me realize that I don’t look like the girls I read, or my vanity is not as organized as others. There have definitely been times where I sit back and ask myself if I’m even good enough to blog in the topic that I do. That always goes away after I come back down to Earth, but it is something that happens. I try to be as transparent in my honest opinions as I do in my reviews. If you are one of the bloggers who can say that you’ve never had that feeling, write a book, I will buy it!
What have you learned from blogging in your niche?