Why I’m not worried about my blogging numbers
When it comes to blogging, it seems like everyone is worried about their blogging numbers. If someone has more followers than you do, they are automatically better. If that is the way that you are thinking, then blogging and social media are not going to work for you. As a blogger, I can honestly say that I’m not worried about my numbers. I don’t think anyone really gets the views they want, the comments they want, or have an engagement rate that floats their boat! When I first began blogging and focusing on social media, all I wanted were huge numbers, but now, my opinion has changed.
It is easier than ever for creators to just buy the numbers they want. For any amount of money, you can really fake the look of being successful, but that doesn’t mean you are successful. On another note, if you are starting a blog to make money, you are in the wrong business, seriously. It took me years before I ever even made single dollar off of any content that I created. Even then, my blogging numbers weren’t amazing, and I don’t really think that had any influence on the companies picking me at all.
What you should be worrying about
Creating great content is what every single creator should be focused on. If you are making Youtube videos, be the best. Instagram fashion blogger, be the best. Basically, do whatever you are capable of doing, and be proud. There are so many areas that I can improve on with my blog and social media, but for the moment, it is the best I can do. Focus on being original, and building the important relationship based on trust with your readers or viewers. I spent a really long time when I first began blogging thinking about how my photos weren’t good enough, my grammar wasn’t perfect, pretty much anything. After a few years of this, I’m happy I did it. Money or not.
I’m currently climbing up on my soapbox before I begin these next few sentences. If you think that content creation and social media influence are easy to get popular or rich without work, you’re incredibly wrong. The individuals I know that have successfully made this a full-time job work harder than anyone I know. Not only are they having to take criticism, but the internet never sleeps! If you are creating great content, people will find you. Plus, your engagement rate means literally everything in the social media world right now. Having 100k followers and 3 comments just won’t cut it anymore.
Reach is important, but so is your message
I think that it is everyone’s dream to be able to become a full-time blogger, and eventually, even I would love that. What I had to realize is that my numbers do not define me as a blogger. I would prefer to have a small group of readers who value what I have to say. Engagement is something that I have been really working on not only on my blog, but social media as well. Not only is this a great business move as a blogger, but I love to connect with people as well. Since I know how much I love engagement, I take about thirty minutes out of my day to read other blogs, and provide comments that add to the conversation.
As much as the idea of having a huge community of readers supporting my blog, it is not something that I am willing to sacrifice my dignity over. My blog has slowly been growing over the past few years, and it is something that I can say I worked really hard to get to that point. Success isn’t everything, sometimes it is just about enjoying the journey. My blogging numbers will never define me as a blogger, who I am defines me.
What is important to you as a blogger?