Why is choosing a social media platform important?
As a blogger, you’ve probably been told that you need to be fully present on every single social media platform out there, right? What happens if you are spending time on the wrong platform? Working in social media and marketing, I spend so much of my day utilizing social media platforms. What you might be forgetting is that time is actually a resource. If you waste all of your time, you can never get that back. Personally, I have discovered that there are certain platforms that I just vibe with better. If you are starting a blog, go ahead and grab all of the social handles that you need, but you don’t necessarily have to start using them right now.
Where are your readers?
This is actually the most important part of this post. Your social media focus needs to be on a social media platform that is popular with your readers. I found out which platforms worked best for me by looking at my engagement rate on each platform. The higher the engagement rate, the more I focused on it. Thanks to analytics, we can find out so much about our audience! You can find their geographical location, what time they are most active, and even their interests.
In marketing, we talk a lot about your target market. Any marketing strategy will begin with defining your target audience, so why not do that for your blog? What ages will find your content relevant? What area of the world are most of your readers in? Is there a language barrier? What interests does your target audience have? Identifying who your average reader is can help you determine the best social media platform for you.
What are you trying to achieve?
In the marketing world, once you find your target audience, the next step is to create objectives or goals. With a social media platform, there are quite a few objectives that you can work toward. Are you simply trying to gain more followers, or are you trying to build a sense of community around your brand? Each social media platform is better at a specific goal. If connecting with your audience is your goal, Facebook is probably your best bet. There is more interaction between users on that platform. Instagram is amazing for creating images, or a brand story. Twitter is similar to Facebook in that it is great for engagement, but is considered fast media. This means that your content might not be viewed by your audience due to the mass amount of content constantly on their feed.
Which social media platform are you good at?
This is YOUR blog and YOUR social media, so what are you good at? If you are amazing at creating strong visual images, then your best bet is Instagram. If you love to create video content, Youtube or Facebook are going to work well for you. Twitter is a great way to engage with your audience in a “live” interaction. Your social media skills are very dependent on who you are as a blogger. Personally, I am incredibly bad at video content, but it is something I work on behind the scenes. The best part of blogging is the ability to grow and adapt to the world around you. If you aren’t good at something, there are literally millions of resources to enhance your skills.
Why do we even need to focus on social media?
Long form content is in a scary place right now. The influx of “Instagram Bloggers” has been taking over the digital world lately. I’ve mentioned my distaste for IG Bloggers before but to each their own. For bloggers, social media is basically free marketing. Honestly, it can be hard to even get 10 views on your first post when you start blogging. Getting those 10,000 later is equally as hard. Sadly, there is no magic formula for getting amazing traffic, but your content has a lot to do with it. Social media allows you to reach an audience that might never see your blog otherwise.
The beautiful aspect of blogging is that you are telling a story. Think of your social media as an extension of your story. Use a social media platform to show the girl (or boy!) behind the blog. For me, my blog started as an outlet for my creativity, and eventually, I saw social media platforms as a similar outlet. Maybe you have too many ideas for your blog, and a social media platform is a perfect place to put that energy.
Which social media platform do you focus most on?