Are you creating Pinterest graphics for your blog posts?
If you aren’t creating Pinterest graphics, then what are you doing?! Not only is Pinterest one of the biggest ways to attract readers to your blog, but it can also heavily increase your branding as well. If you are new to blogging, then you need to start Pinterest right now! It is an amazing way to gather inspiration, and to share your blog posts to those who may not have found you yet! If you are already creating Pinterest graphics, then you are probably yelling at your screen, “I KNOW GIRL!”. For those of you that don’t know, I’m going to break down a few tips on how to create some amazing graphics for your already amazing blog posts!
Canva is the way, no joke!
This is going to make me seem like a pretty lame blogger, but I have no Photoshop skills at all. I guess my generation was just before we learned it in school, but that is okay! Way back in the day, I found Canva, and it changed my blogging game so much. Not only was I able to create graphics for my blog posts, but it made creating Pinterest graphics a breeze. There are tons of layouts to choose from, pre-measured graphics, and you can even create your own business account. I’ll go ahead and say that this is not sponsored one bit, I just really love Canva! Anything that helps me design better is a huge benefit to me. Canva is totally free to use, so you can start making amazing images right now!
The longer the Pinterest graphics, the longer the lifespan!
That sounds weird I know, but it is true, seriously. Pinterest loves longer graphics, and so does its’ users. Just think about it, what do you see on Pinterest? Vertical pins are seriously the way to go, and there is actually a logical reason as well. The longer the graphic, the more room it takes up. This means that the user is going to view your content longer. In addition to creating vertical pins that are a 2:3 ratio, you can also utilize infographs! These are going to be much longer than a traditional vertical pin, and provide immediate content that the reader can absorb. These typically take much more time to create, but they get repinned like crazy!
Always be thinking about your branding!
With Canva, I was actually able to create my own color palette that helps me “stay on brand”. While I’m not big on branding because…this is just a fun hobby for me, I do enjoy using the same colors throughout my content that I create. You can also upload your own fonts to the platform as well. When it comes to creating the perfect Pinterest graphic, having similar colors, fonts, and styles can help a reader identify your content out of the sea of images on Pinterest. Items that I always include in my Pinterest graphic are my website address, and keywords that the reader can see as soon as my pin comes on their feed.
So, what does your Pinterest graphic need to have?!
This really varies for everyone, but there are some standard features that every great Pinterest graphic has. There are keywords that let the reader know what your content is about. If you are talking about recipes with pumpkin in it, that needs to be clear on your image. While I’m still on this topic, it is important to not clutter your graphic. You want them to be clean and organized. There is nothing I hate more than to see a pin with beautiful imagery, but I’m totally unable to read the text on it. I love script fonts as much as the next girl, but know who your audience is. It needs to be bold enough to make a statement, but it shouldn’t be unappealing to the eye. Try new shapes and designs in your Pinterest graphic to keep them different from what everyone else has though!
What is my biggest tip when creating Pinterest graphics?
MAKE MORE THAN ONE IMAGE FOR YOU BLOG POST
I cannot stress this enough, honestly. You might think this is cheating, but I don’t know a single person who blogs/creates content that doesn’t do this. Everyone has different preferences, and this is a great way to get more attention to your content, and to attract more attention to your pin as well. Like I mentioned, Canva allows you to create a palette, and I will keep to that, but change things up with my graphics. Plus, if you have a ton of amazing images that you want to use, why not use them all? You can take keywords out of that blog post to let your readers know everything you are offering too! As you might have figured, it increases the chance that someone is going to view your blog as well!
Are you big on Pinterest? What is your favorite way to share your blog posts?