It’s never too late to drive traffic to your old blog posts!
Oh my gosh, I got the most amazing email from someone who has been reading my blog. First of all, I feel INCREDIBLY flattered that anyone would look to me for advice. Second of all, I’m always willing to help! She was curious about if there is ever a time that you should not drive traffic to your old blog posts. As someone who makes content on the regular, I will say a simple answer to that question. It is a big, solid, NO! New readers may just be reading your recent content, but what about all of the amazing content that you have put out prior to them discovering you?!
If you aren’t already drive traffic to your old blog posts, then you need to start right this second. While it is always important to blog consistently, there is never a time you should stop promoting your own content. I have a few ways that have completely changed not only my blog as a whole, but especially when I look at analytics to my older posts.
Pinterest is the best way to drive traffic to your old blog posts.
If you aren’t using Pinterest, then I’m going to need you to explain that to me! Not only is Pinterest amazing for inspiration, but it is even better to promote your content. I know that when I am looking for a solution to something, Pinterest is usually my first stop. Matter of fact, I actually used the platform to figure out how to start blogging in the first place. It’s important to know that Pinterest is not a social media platform, technically. It is similar to Google, and was designed to act as a search engine. You are essential typing in a question to Pinterest, and it is providing you information to solve that problem.
Creating images for your blog post is what is going to make all of the difference for your post. Don’t make just one, make as many as you have time for! If your content is good, it will sell itself, no gimmicks needed! You also need to be filling out descriptions when it comes to your Pinterest pins. It uses keywords just like your SEO does, so make sure that it knows what your content is about. I’ve got an entire Pinterest blog post in the works as we speak, so I’ll leave that for now!
Share on social media!
As bloggers, we know that social media is our best friend. Not only is it a way to connect with other people, but it is free marketing, hello! Using social media can be tedious at times, but it is just part of the gig! Your readers are most likely following you on various platform, but may not be subscribed to your site. Use Twitter, Instagram, Facebook, and whatever else you have to drive traffic to your old blog posts. I keep my posts lined up on Buffer, and I will just rebuffer them out whenever I am scheduling content for the week. I also have been trying so hard to like Instagram stories! I just talk about my blog posts in that space for now, which seems to work!
One of my biggest tools is to utilize Facebook groups! You can connect with others, find the answer to your problems, and drive traffic to your old blog posts! Most of them have certain restrictions to become a member, but it is worth it. Trust me! Some of my favorites are:
The Blogging Elite: Daily Post Threads & Social Media Threads, Specific Daily Threads
The Blogging Crew: Niche Specific Sharing Threads
Bloggers Supporting Bloggers: Daily Threads With Topics
Blog & Biz Babes: Great for building your brand and website
Share links within your older posts
If you read my recent SEO post (good for you!), then you know about how important it is to create links within your content. Not only does it look good with Google, which will result in more traffic from organic searches, but it can help keep your reader on your website longer. After all, you are spending time creating amazing content, you want people to see it. If you are writing about drugstore mascaras, and you have done a few reviews in the past, link those in your text! Something you have written about could be something else that someone is searching for.
I always provide links to additional posts in my posts, and I even place a link to the topic that that post pertains to. For example, if I am writing about beauty, I will place a link to the “Beauty” page on my blog. This leads to the entire category of those posts for the reader to view. This is especially important if you are going into detail about something that you briefly talk about in your post. Additionally, make sure that you are keeping your blog posts up to date! You can find out steps I take to do that in a post right here!
What do you use to drive traffic to your old blog posts?