Why evergreen content is so important

As bloggers, we are constantly looking for ways to get noticed. From having been blogging to having read blogs for as long as I can remember, one thing stands out. Evergreen content is the way to go. While it may not be the quickest thing to write for your blog, evergreen content is something that will make your blog post not only stand out, but last. This is much easier than you think it is, so do not worry!

evergreen content

Evergreen Content: A non definition…definition…

If you are like me, then you definitely are thinking about Christmas trees. As much as I love the holidays, this has nothing to do with that. Evergreen content is a post, image, whatever that withstands the test of time. Although some seasonal content can be evergreen content, most of it is not. This allows for someone to view the content years from now, and it can still apply to what is going on then. There are certain topics that are going to create this type of content more than others. A great recipe is going to be more useful in the future than what to buy at a store right now.

How do I make this type of content?

For years, you have probably heard that talking about something you know is much easier. Not only is this going to be easier on you as the creator, but it is going to also seem more genuine to your reader. If you are in the middle of writing a post, think about if you would still be writing it a year from now. As I mentioned earlier, evergreen content needs to always be relevant. Some topics that are always relevant include…

Personal Growth

Career/Business/Money

Home Improvement

Health/Fitness/Recipes

This also boils down to knowing what your audience is actually looking for. This does deal with analytics in a way. You need to have a pretty good idea of who your audience is, what type of content they are reading, and what their issues are. I do not mean issues as in “wtf is wrong with them?!”. Find out what they are trying to figure out, and make their life easier for them. Answering questions is always going to be popular content. Some standard ideas of evergreen content can be lists, roundups, resource list, how to do something, travel guides, or a recipe list.

evergreen content

Why should I actually make this type of content?

It is wonderful for SEO. If you are having any type of issue understanding what exactly SEO is, then be sure to check out my SEO for beginners post I did recently. For a quick rundown, SEO helps your blog show higher up on search engine sites. This allows for more people to see your post, which increases traffic. It also is a great way to really find an audience. Most of the blogs that I follow today have been found through one article. I liked what they approached a topic, and I stayed around. Finding faithful readers is a great way to have an online presence. Plus, we all love making friends, so why not be able to network with your readers? That is an amazing way to really find out what your readers want as well. You may be thinking “Why can’t they create their own content to solve problems?”, well, here is why. Some people do not have time for that. When I am on a train, plane, uber, I am always looking at articles that apply to my life right now.

Diving into analytics just a little more…

Finding out who your audience is something you probably need to have done already. This helps evergreen content, and just regular content that you want to create. My audience is pretty much my age range, mostly female, and mostly in the United States or the United Kingdom. While I cannot speak for girls my age in the UK, I do know what my friends and family are looking for.  If one of my friends mentions something about dating, then I focus on that topic, and I give my opinion, and some facts obviously. If I am worried about my body weight, then I share that with my readers. Making issues personal is always great, and it makes you relatable.

evergreen content

Honestly, social media is king.

I know that social media can be scary, and some people thing that it can be a negative issue. I have mentioned this previously in a post, if you are thinking it is bad for us. Social media can really boost your blog to where you want it to be. Not only is that how most of us promote our content, it is also a tool that can help people find you. Mostly, I find new blogs through Bloglovin or Pinterest. Evergreen content can really thrive through social shares. This can be on any platform, and it can happen at any time. Having a plugin that helps make your posts easier is always a great way. It is much easier to click on a post and be able to share it.

Keep your information up to date

A great way to constantly promote your evergreen content is through linking older posts. In most of my posts, I try and link any relative information that I have already published. If I have made something about social media, you can be sure that I am going to link something back. Even in this post, I have linked previous posts that are relevant to the the topic, or dive further into a subject. If you have an amazing post that has been a traffic boss on your blog, then update that baby! Any posts you make in the future can always be linked to anything from the past. Connect your personal growth posts. Round up all of your social media or marketing posts.

If you are not creating evergreen content yet, do not worry.

This comes with time. Most things that I know about blogging have been learned from my first year. I was able to learn what I should and should not be doing, which has helped in creating a second blog. If you have just began, then you will eventually find exactly where you fit into the blogging spectrum. Growth is the most beautiful part of blogging, and learning is something that we are all fortunate enough to be able to do. When it comes down to blogging, quality is always going to beat out quantity. A small goal to set is to create content that is over 1000 words. Setting goals is always a great way to increase your skills and knowledge!



3 thoughts on “Why evergreen content is so important”

  • Creating evergreen content is so important. It’s a waste of time to reinvent the wheel and always coming up with content that has a short shelf life. Those posts are great don’t get me wrong but it makes life easier if those posts are interspersed with evergreen.

    • I agree with you. It is so easy to create content that is great for the moment, but we really need to focus on being a resource to our audience. That is when we can really grow relationships! Thanks for your comment!

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