What I have learned from 5 months as a Social Media Manager

If you did not know, my “normal” job is working as a social media manager. I actually manage social media accounts for two different industries. You would think it would be easy to update profiles, and respond to comments, but there is so much more to that! In case you are wondering what a Social Media Manager actually does on a daily basis, or looking to begin your career, here is 5 months of advice I can share!

social media manager

What is a Social Media Manager?

Unless you are familiar with the internet, this title probably seems odd to you. I know that when I mentioned it to my family, they had quite a few questions, about what that title entailed. To put it simply, I create content daily, increase engagement, and try to stay as up to date in the various industries that I work in. Do I spend an above average amount of time on my phone per day? Definitely, and in my family, that is saying something. I have a pretty set schedule of how my work day goes, which is our next topic!

social media manager

Working remotely, and how we overcome it…

I wish I could say that I don’t jump on my phone or laptop as soon as I wake up, but I am not going to lie to you! One of the companies I work for uses Slack which is like a messaging system. Since we are located between New York City, Atlanta, and Houston, this acts as our biggest way of communication. Messaging each other this way allows almost instant communication, and is great for solving problems, sending information quickly, or giving feedback on work that has been done. We also utilize an email for the company. This allow anyone to email information that may be necessary, and works as a file share. Google documents has been a life savior! I share my weekly reports, as well as my social media calendars where I plan out what content we are using.

social media manager

My average day…

After I check my messages on Slack and my emails, it is time to begin research and scheduling. I have a few websites that I use which has news and information focused towards the demographic that we target with our social media accounts. After viewing what is going on, I go to our galleries to find photos relevant to the celebrity, event, or venue. Then, I head over to Buffer and create content that goes out throughout the day, which makes my life so much easier!

If you have been with me for a while, then you know that I used to hate a schedule. I thought that it was inorganic, unfair, and a cheap way to get out of work. To be honest, if I did not schedule my day, there is no way that I would still have a job, seriously. Having schedules is necessary to make sure that you are getting everything done when it needs to get done. Working remotely like I do can really test your self restraint and responsibility!

social media manager

It is all a learning process..

Like with any job, you are going to make mistakes at first. As long as you are not insulting anyone, ruining the brand, or just not completing tasks, all feedback is for your benefit. To be fair, when someone says they don’t like something that I did, it is something I have to learn is not personal. Upholding the company standard is more important than your pride, so use it as a learning experience.

If you have questions about your position or responsibilities, it is always easier to ask questions. When working with social media, you have to understand that people are viewing it from the first second it is published. If there is an error, someone has seen it already. This goes into always proofread, and make sure all of the information is correct. This is a great habit to have in all aspects of your life, but especially when you are doing something in the media industry.

Do you have any experience with working online? I would love to know your tips too! Leave them down below!



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