Ever since I began writing, I always wondered how I came across. Was I friendly? Did my audience find me informative? Am I boring? There are a lot of questions that are still unanswered in my world. One thing that came from writing was finding my blogging voice. It may seem like a silly thing to worry about, but isn’t that what makes every single blogger different? So, let’s talk about how I found my blogging voice, and exactly what that means not only to the content I have created, but the content that I will continue to create.
What exactly is a blogging voice?
While you probably think it is what you write about, but that is actually wrong. I find a blogging voice to be how you write. Let me explain this! If I have a specific voice in which I create content, what I talk about does not matter. Take Cardi B for example (yes, another Cardi B reference! If you know what my career is in, this will make sense to you!). In order for you to identify her, all you need to do is here her voice. She can be talking about her recent pregnancy, or how hard she worked to get into mainstream media, but you still know exactly who that is. Your writing needs to be similar to that! Make sure that your readers know it is you, no matter where you are writing.
One of my favorite activities in school is an introduction. Yeah, I am that weird person! I love knowing why someone is the way that they are. The biggest strength that you will gain from finding is that you readers will know you. Guess what that means, your readers can build a relationship with you. If you have ever had to sit through a business class lecture, you know that relationship is essential to your future. The first step is to determine what kind of voice you have? Personally, I try and write in a way that is natural. However I speak to my friends is the way that I want to come across online. I want to come off as friendly, informative, and open minded.
How are you supposed to find that voice?
Once you have determined how you want to be, you need to find a way to get there. Everyone is going to have a different blogging voice, and that is probably the only thing keeping the industry alive. Well, that and the huge audience that can come from blogs. One way of finding exactly how you want to write is to go back and read your favorite books or blogs. Get out a piece of paper, and write down what makes you like them. Is it there honesty about the topic? Do you love how descriptive they are? Do this for a variety of different writers. Compare the lists, and that is how you find your voice.
Another way is to just be yourself! If you have a dry sense of humor, that is worth sharing. I love dry humor, and find that to be a common element in a lot of my favorite writers. Humor can lighten up the mood of your writing, and sometimes I have to inject humor into my own writing. Especially if I am doing some late night writing, I can get mega serious when I do that! Maybe you like a more serious approach to writing, and I think that is great as well!
Keep those readers coming back!
This is probably the most important part of this post, if you were to ask me. As a blogger, I love watching my percentage of returning users coming back each month as it grows. Not only does this mean that I am creating content that people find interesting, but it means that they like me too! If you are not aware of how to find out that information, check out Google Analytics! Something that has worked for me over time is showing my expertise in a certain area. While I won’t be teaching a class on anything at NYU anytime soon, I do think that my education has given itself a say in how I write. I can share tips and tricks I have learned through my formal education, as well as just working this way for the past few years.
Even if you don’t have education, you still have information that is valid. There are so many courses that you can take online for free, and you will learn a ton of information from that. Another great way of learning is to watch videos, listen to podcasts, do whatever you can! I love watching The Profit CNBC. I frequently say that I learned more from Marcus Lemonis than I have from any other instructor in my life. A big strength in writing for yourself is the ability to share opinions. You would be amazed at how much a reader can relate to your opinions, and how fresh it is when someone is open with them as well.
What helped you find your blogging voice?