Why no one is reading your blog
When I first started my blog years ago, I imagined that traffic would just naturally flow to it, right? Boy was I wrong. It took a long time to get any sort of traffic to my blog, and once I had that, I never wanted to let those friends I had made go. Unfortunately, just because I had readers doesn’t mean that they were going to stay around. After a while, my traffic dropped off, and I took a deep dive into why that happened. I asked friends, family, and even strangers. Who I should have been asking why no one is reading your blog, was myself. While the answers are typically obvious as to why people are not reading your blog, it can be hard to swallow, Trust me!
Reason One: No one knows about your blog!
The internet is a massive place, and it is so easy to get lost. Unless you put yourself out there, no one is going to know about your blog. This was probably the most difficult pill for me to swallow. As much as I have a distaste for self promotion, as bloggers, it is sometimes necessary. Even if you are just starting out, start where you are comfortable. Tell your friends and family about it, and then have them give you feedback if you need it. Past that, the best option is to start social media accounts for your blog. Not only can you promote your new content, but you can also make new friends as well. If you are creating something that you love, there is no point in hiding it. In the same sense, if your blog titles are not catching the eye of the reader from the start, they are probably assuming that the content to follow isn’t worth their time, even if it is!
Reason Two: You’re not being yourself
If you are asking yourself why no one is reading your blog, the answer might just be that there isn’t enough of you.While it may seem easier to just mimic your favorite bloggers, that is going to get you nowhere. Seriously! Finding your blogging voice is something that is going to set you apart from everyone on the internet. Plus, if you are not being authentic to who you actually are, then no one is going to believe a word that you say. You can take the most beautiful photos in the world, but your reader can just tell, even without knowing you. In addition to being authentic in everything you create, you need to be providing quality with that as well. I mentioned in my post about how to create a standout about me page that if you cannot identify the value you are providing to someone, they cannot see it either.
Reason Three: You’re not being consistent
I’m not saying you need to blog constantly, but you need to blog enough to stay fresh in your reader’s mind. After all, they did subscribe to you for content, right? Sometimes the reason why no one is reading your blog is that there is nothing new to read! Life definitely gets in the way of blogging sometimes, and to be honest, that is completely fair! If you have a week that may be lighter than usual, try and pump out some content that you can use during busier times. I keep a journal with ideas with me at all time. I can jot down notes, or just whip it out and start writing a blog post right then. In addition to being around for your readers, maybe you aren’t making them feel like a part of a community. If you are not answering questions that your target audience have, then they probably can’t be bothered to come back.
What changes have you made that helped your blog?